---
title: "Cookie Policy"
url: "https://mercantir.com/cookie-policy"
description: "Which cookies mercantir.com uses, what each one does, how long it lives, and how to change your mind at any time.
"
---

# Cookie Policy

Which cookies mercantir.com uses, what each one does, how long it lives, and how to change your mind at any time.

_Last updated: 2026-09-05_

## Nothing loads before you decide

When you open mercantir.com for the first time, analytics and marketing storage are set to **denied** through Google Consent Mode v2. Google Tag Manager (`GTM-WSL4QJ4H`) is on the page, but it is not allowed to write analytics cookies or send analytics data until you accept them. If you reject, that state simply stays.

There is not much to describe here, because there is not much to store. This site has no sign-up form, no account, no newsletter and no payment — nothing on it asks you for anything.

## What is stored

**Strictly necessary** — one entry, `cc_cookie`, written by the consent banner itself. It remembers your choice so you are not asked on every page. It contains no identifier that would let anyone recognise you elsewhere. Lifetime: 6 months. This category cannot be switched off, because remembering “no” requires storing “no”.

**Analytics** — only after you accept. Google Analytics 4 writes `_ga` and `_ga_<container-id>` (lifetime up to 24 months, shortened in practice by our retention settings). They distinguish one browser from another so we can count visitors rather than page loads. IP addresses are truncated by Google before storage.

**Marketing** — the category exists in the banner, but nothing currently uses it. There are no advertising tags, retargeting pixels or social media trackers on this site. If that ever changes, this page changes first.

## Changing your mind

Use the **Cookie settings** link in the footer of any page. The panel opens with your current choices; switching analytics off takes effect immediately and stops any further analytics data being sent.

You can also clear cookies for this site in your browser settings, which resets everything — including the consent banner, which will ask again on your next visit. Most browsers additionally let you block all cookies globally; the site keeps working, since none of its content depends on them.

## Who else is involved

Only Google Tag Manager and Google Analytics, and only once you have accepted analytics cookies. Both are covered by [Google’s privacy policy](https://policies.google.com/privacy). No other third-party script runs on this site — fonts, styles and images are all served from mercantir.com itself, so nothing is requested from another domain before you decide.